Increased website traffic, revenue and leads.

0.5
CPO

The Challenge

Increase revenue and leads through innovative marketing strategies.

The Process

The Solution

Increased website traffic, revenue and leads.

Skills Used

SEO,Copywriting,Marketing Strategy,Other,Web Development,Social Media Management,Email Marketing,Paid Ads,Content Marketing

Industry

Education

Results by the numbers

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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads.  Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.

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