We were able to cut their cost per acquisition by 2 while increasing the quality of their leads within just one month.
agency
They wanted to get more customers through Google advertising
We took over their Google ads account & started testing better ad copy & creative
We were able to cut their cost per acquisition by 2 while increasing the quality of their leads within just one month.
Paid Ads
Technology
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Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.