We were able to produce great content but we also learned through the interviews and data collection what was working on the platform and whats was not. We partnered with key publications in the industry to promote the platform.

Josh M.

Mayple Vetted

expert

The Challenge

RapNet is an online platform for diamond dealers and jewelers to trade with each other around the world. The biggest challenge we faced was not getting people signed up was getting people to use the platform to the fullest capabilities.

The Process

I was the marketing manager that created a content strategy to educate users and prospects on the benefits of trading using our platform and features that they might not know about. I created a year-long plan that included webinars, interviews, and blogs to get the word out.

The Solution

We were able to produce great content but we also learned through the interviews and data collection what was working on the platform and whats was not. We partnered with key publications in the industry to promote the platform.

Skills Used

Content Marketing,Marketing Strategy,Marketing Strategy

Industry

Style & Fashion

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