Client wanted to target Spanish and English speakers for the entire state of California for personal injury. The areas of practice covered, auto accidents, pedestrian, rideshare, dog bites, slip & falls, medical malpractice and other areas of person injury.

Segment campaign by language and area of practice. Created personalized ads with the use of dynamic location insertion and dynamic keyword insertion. In addition, survey funnels were utilized to capture leads. The questionnaire was used to determine the value of the case and the stregnth of the lead.