agency
They weren't getting the ROAS they were looking for, not able to generate a sale.
We improved their social media strategy, created new ads & copywriting and were able to generate a ROAS.
We were able to take their overall ROAS from 0.5 to 3.2 in just 2 months.
Paid Ads,Paid Ads,Social Media Management,Branding,Copywriting,Content Marketing
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Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.