Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.

Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.

As Head of Growth, I'm at the forefront of driving the acquisition strategy.

Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA

Client was facing difficulties after the iOS 14.5 updates which impacted Facebook and Instagram ads.

Award winning professional turned consumer personal skincare brand. The Brand had been very successful B2B but struggled with growing its D2C business.