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As a result, our partnership with a top social media influencer, combined with precise and geo-targeted paid social campaigns via Facebook + Instagram, UV Vodka's product sales increased by +97% month-over-month at the height of the COVID-19 pandemic, and new users to the website increased by +35% year-over-year. UV also experienced a consistent rise in market share for 3 consecutive months following campaign. Overall ROAS from the media campaign resulted in +700%.
UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
I created a diverse marketing strategy which would include a media plan with budget allocated to three core areas: paid social, PPC and influencer marketing. With these three strategies combined and with an "always-on" media approach, our media tactics were successfully driving increased traffic to the website, gaining new users, as well as product sales via Facebook, Instagram, Pinterest and Google.
As a result, our partnership with a top social media influencer, combined with precise and geo-targeted paid social campaigns via Facebook + Instagram, UV Vodka's product sales increased by +97% month-over-month at the height of the COVID-19 pandemic, and new users to the website increased by +35% year-over-year. UV also experienced a consistent rise in market share for 3 consecutive months following campaign. Overall ROAS from the media campaign resulted in +700%.
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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