As a result, our partnership with a top social media influencer, combined with precise and geo-targeted paid social campaigns via Facebook + Instagram, UV Vodka's product sales increased by +97% month-over-month at the height of the COVID-19 pandemic, and new users to the website increased by +35% year-over-year. UV also experienced a consistent rise in market share for 3 consecutive months following campaign. Overall ROAS from the media campaign resulted in +700%.

7
ROAS

The Challenge

UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.

The Process

I created a diverse marketing strategy which would include a media plan with budget allocated to three core areas: paid social, PPC and influencer marketing. With these three strategies combined and with an "always-on" media approach, our media tactics were successfully driving increased traffic to the website, gaining new users, as well as product sales via Facebook, Instagram, Pinterest and Google.

The Solution

As a result, our partnership with a top social media influencer, combined with precise and geo-targeted paid social campaigns via Facebook + Instagram, UV Vodka's product sales increased by +97% month-over-month at the height of the COVID-19 pandemic, and new users to the website increased by +35% year-over-year. UV also experienced a consistent rise in market share for 3 consecutive months following campaign. Overall ROAS from the media campaign resulted in +700%.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Social Media Management,Other,Marketing Strategy,Marketing Strategy,SEO,SMS Marketing,Web Development

Industry

Food & Drink

Results by the numbers

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