Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The social media strategy for Adobe Creative Cloud helped influence a growth in subscribers from 700,000 subscribers in Q2 2013 (time of the announcement) to surpassing more than 1M subscribers in Q3 2013.
In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.
During the announcement at the Adobe Max customer event, our communication strategy centered on educating consumers and proactively engaging with them across social media channels. Following the Adobe Max event, our social media strategy focused on celebrating the creative community to build interest around Adobe Creative Cloud and win consumers over to drive sales. We leveraged a thoughtful consumer-centric content strategy combined with a targeted paid media strategy to drive adoption of the Adobe Creative Cloud product.
The social media strategy for Adobe Creative Cloud helped influence a growth in subscribers from 700,000 subscribers in Q2 2013 (time of the announcement) to surpassing more than 1M subscribers in Q3 2013.
Paid Ads,Paid Ads,Paid Ads
Art & Entertainment
Put your e-mail in and we'll arrange a consultation call for you
The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
