We were able to take their ROAS from 0.5 to 2+ in under 2 months and boost their engagement!
agency
They wanted us to increase their digital marketing presence, engagement & results.
We worked with their email marketing, all social media channels and started paid advertising on Facebook mostly.
We were able to take their ROAS from 0.5 to 2+ in under 2 months and boost their engagement!
Paid Ads,Email Marketing,Paid Ads,Social Media Management,Branding,Copywriting
Technology
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This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.