I cracked the converting keywords in their field and created a good funnel. The number of users on the website increased by 180%(compared to last year). In addition, most of the client's preferred keywords appear on the first page.
A unique startup in a new field.
D-ID Is a startup company that provides enhanced Identity theft protection from facial recognition algorithms to organizations. I created LinkedIn and GoogleAds campaigns and search engine optimization, onsite and offsite.
I cracked the converting keywords in their field and created a good funnel. The number of users on the website increased by 180%(compared to last year). In addition, most of the client's preferred keywords appear on the first page.
Paid Ads,Paid Ads,SEO,Marketing Strategy
Technology
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
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