The challenge, EFTI’s reputation is mostly known within the industry as a top level education center in Madrid, highly valued but mostly off-line. Over the years several small schools appeared in the digital context and captured the digital market quota leaving EFTI with low digital impact. The challenge was to position LIBREE’s digital platform as a new player in the online course sector and as a top player in the online visual art education.

developing a landing page strategy integrated with a full funnel strategy and the sales departments of the school. Driving quality traffic towards LIBREE’s digital touch points and build a detailed database of leads that was later reached with personalised marketing campaigns.