surge in high quality leads and re activate old leads form EFTI around the word, interesting them in LIBREE and the new way of learning. From a photography course all the way to a Master in Cinematic Direction.

0.05
ROAS

Eric S.

Mayple Vetted

expert

The Challenge

The challenge, EFTI’s reputation is mostly known within the industry as a top level education center in Madrid, highly valued but mostly off-line. Over the years several small schools appeared in the digital context and captured the digital market quota leaving EFTI with low digital impact. The challenge was to position LIBREE’s digital platform as a new player in the online course sector and as a top player in the online visual art education.

The Process

developing a landing page strategy integrated with a full funnel strategy and the sales departments of the school. Driving quality traffic towards LIBREE’s digital touch points and build a detailed database of leads that was later reached with personalised marketing campaigns.

The Solution

surge in high quality leads and re activate old leads form EFTI around the word, interesting them in LIBREE and the new way of learning. From a photography course all the way to a Master in Cinematic Direction.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,CMO,Web Development,Copywriting,CRO,Email Marketing,Marketing Strategy,Web Development,Web Development,Public Relations,Other,Other,Content Marketing

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.25

CPO

Hiker Hunger

Their ads are not profitable and all their sales come from the owner's influence in the market. The average order value and LTV are too low.

Billage

Billage is a CRM and invoicing software for SMB and freelances. The challenge was to increase leads through PPC and CRO and to get a lower CPC.

3.85

ROAS

Kolcraft

Baby and toddler industry focused client for B2C eCommerce. Goal was to increase sales for holiday shopping season from November - December for current campaigns compared to last year using Google and Facebook ads.

0.85

CPL

OnePacs

OnePacs is a B2B company that offers healthcare SaaS. Their technology is cloud-based and allows hospitals and clinics to operate virtually. The main goals of their campaign are to generate awareness and new leads.