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The leads’ meeting and purchase rates improved and we were able to set goals for cost per meeting instead of cost per lead.
Facebook leads ads for Peugeot cars to generate low-cost leads but also low-quality leads that result in low rates between leads to meetings or purchases.
As the social expert of the client, I recommended we start to upload offline campaign data, including meetings and purchases data, and connect it to Facebook offline campaign ads in order to increase the lead quality.
The leads’ meeting and purchase rates improved and we were able to set goals for cost per meeting instead of cost per lead.
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Automotive & Transportation
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I was tasked with designing and writing and editing new pages for their website, brochure, exhibition booths, and other marketing materials. The challenge was to start writing more details about the technology behind their medical device as they were now allowed to release the patent details.
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In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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