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The leads’ meeting and purchase rates improved and we were able to set goals for cost per meeting instead of cost per lead.
Facebook leads ads for Peugeot cars to generate low-cost leads but also low-quality leads that result in low rates between leads to meetings or purchases.
As the social expert of the client, I recommended we start to upload offline campaign data, including meetings and purchases data, and connect it to Facebook offline campaign ads in order to increase the lead quality.
The leads’ meeting and purchase rates improved and we were able to set goals for cost per meeting instead of cost per lead.
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For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.
Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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