The leads’ meeting and purchase rates improved and we were able to set goals for cost per meeting instead of cost per lead.

0.15
CPO

The Challenge

Facebook leads ads for Peugeot cars to generate low-cost leads but also low-quality leads that result in low rates between leads to meetings or purchases.

The Process

As the social expert of the client, I recommended we start to upload offline campaign data, including meetings and purchases data, and connect it to Facebook offline campaign ads in order to increase the lead quality.

The Solution

The leads’ meeting and purchase rates improved and we were able to set goals for cost per meeting instead of cost per lead.

Skills Used

Paid Ads

Industry

Automotive & Transportation

Results by the numbers

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