Our first month we pulled in under $1K in revenue, and by month three we were over $100K/mo. The SEO landing pages would quickly add an additional 10% in total revenue alone.

0.5
CPL

The Challenge

I was the head of marketing for Tailor Brands, and I joined the startup day 0. Tailor is an automated logo design tool - you come to Tailor, enter some information about your brand, and we would design a logo instantly. The market didn't exist, so I had to carve out our niche.

The Process

To start building out our niche, I had to leverage similar design services to start to carve out our own niche on paid, as well as taking category information from the logos we created to build out our SEO presence and start to drive organic traffic. Additionally, as our product was very linear, I came up with three distinct customer lifecycles - cold/mild/spicy. Cold was meant for customers that we had an email, but their product experience was limited - they would receive more informative emails and ads vs. salesy. With mild, they had designed a logo, so all of their communications going forward mentioned that design, and the communications were more frequent. With spicy - that's your traditional abandoned cart flow, but it only kicked off after they abandoned the checkout.

The Solution

Our first month we pulled in under $1K in revenue, and by month three we were over $100K/mo. The SEO landing pages would quickly add an additional 10% in total revenue alone.

Skills Used

Paid Ads,Paid Ads,Email Marketing,SEO

Industry

Professional Services

Results by the numbers

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