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Our first month we pulled in under $1K in revenue, and by month three we were over $100K/mo. The SEO landing pages would quickly add an additional 10% in total revenue alone.
I was the head of marketing for Tailor Brands, and I joined the startup day 0. Tailor is an automated logo design tool - you come to Tailor, enter some information about your brand, and we would design a logo instantly. The market didn't exist, so I had to carve out our niche.
To start building out our niche, I had to leverage similar design services to start to carve out our own niche on paid, as well as taking category information from the logos we created to build out our SEO presence and start to drive organic traffic. Additionally, as our product was very linear, I came up with three distinct customer lifecycles - cold/mild/spicy. Cold was meant for customers that we had an email, but their product experience was limited - they would receive more informative emails and ads vs. salesy. With mild, they had designed a logo, so all of their communications going forward mentioned that design, and the communications were more frequent. With spicy - that's your traditional abandoned cart flow, but it only kicked off after they abandoned the checkout.
Our first month we pulled in under $1K in revenue, and by month three we were over $100K/mo. The SEO landing pages would quickly add an additional 10% in total revenue alone.
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Develop and Maintain inbound and outbound marketing strategies to feed sales pipelines for a B2B big corp audience.
In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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