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Produced and executed 3 360 engagement platforms: Dare To Do, All Star Weekend: Courtside Studios 2.0 and 3.0 and the Real Change Opportunity Fund. Each of these Platforms helped raise brand awareness, sentiment and affinity levels with new target and helped keep a brand with a declining soda portfolio flat.
In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.
Through gathering and analyzing insights, I was able to lead my team to create a strategic plan to address key opportunity areas. Derived from that Strategic Plan, we were able to create and execute a robust 360 tactile plan with extending engagement platforms to better leverage the NBA and brand partners as assets and effectively engage the new target through cultural articulations.
Produced and executed 3 360 engagement platforms: Dare To Do, All Star Weekend: Courtside Studios 2.0 and 3.0 and the Real Change Opportunity Fund. Each of these Platforms helped raise brand awareness, sentiment and affinity levels with new target and helped keep a brand with a declining soda portfolio flat.
Marketing Strategy,Branding,Other,Marketing Strategy,Marketing Strategy
Food & Drink
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Pinterest ads present a unique set of challenges with tracking. We have worked together with a world renowned engineering & development team as well as the internal Pinterest engineering & development team to create the most powerful & accurate tracking solution for Pinterest ads on the market!
The University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, our mission is to prepare individuals for a life of service and leadership in the church and in the world.
Rise Bar had been in business for about 11 years but growth had slowed after the first few years and eventually plateaud for the last 4-5 years. They were looking for a growth strategy to reinvigorate the brand and its sales.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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