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Produced and executed 3 360 engagement platforms: Dare To Do, All Star Weekend: Courtside Studios 2.0 and 3.0 and the Real Change Opportunity Fund. Each of these Platforms helped raise brand awareness, sentiment and affinity levels with new target and helped keep a brand with a declining soda portfolio flat.
In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.
Through gathering and analyzing insights, I was able to lead my team to create a strategic plan to address key opportunity areas. Derived from that Strategic Plan, we were able to create and execute a robust 360 tactile plan with extending engagement platforms to better leverage the NBA and brand partners as assets and effectively engage the new target through cultural articulations.
Produced and executed 3 360 engagement platforms: Dare To Do, All Star Weekend: Courtside Studios 2.0 and 3.0 and the Real Change Opportunity Fund. Each of these Platforms helped raise brand awareness, sentiment and affinity levels with new target and helped keep a brand with a declining soda portfolio flat.
Marketing Strategy,Branding,Other,Marketing Strategy,Marketing Strategy
Food & Drink
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Created a web-based lead funnel for colocation, hosting services and managed services that previously did not exist for the company.
Paytient needed several customer journeys written and produced in a short amount of time. There were over 150 emails that needed to be created, edited, built and tested in less than six months.
The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.
Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.
Rolling out a new Sales Narrative to our field and to our clients. The challenge I faced was creating a training that allowed our sales reps to fully understand the new narrative we are rolling out and understand how that narrative applies to their B2B Marketing clients.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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