The social media following continues to grow on a weekly basis, email marketing sales increased by $5,000/month, and the monthly online revenue succeeded it's target of 10% growth year over year. Village Juicery now sees anywhere from 12% - 15% growth online and in-stores.
Village Juicery was known in the Toronto area, but they were struggling to grow and cultivate a community online that would increase sales as well as notify new users about promotions and store openings. They needed someone to own their social media and email marketing, community management and ads, so that they could continue to show up online in their brand tone and voice, and reach their goal of growing 10% year over year each month.
I first developed a strategic marketing plan that covered content creative direction, brand tone and voice, and overall goals for each channel. Then I reviewed their current marketing initiatives for ads and email marketing. Once complete I started implementing effective social media marketing strategies, recreated their ads, and changed up their email marketing to be more effective.
This process took some time, however, after the first initial month of the massive change over, we started to see success online, more support from the community and an increase in sales and repeat customers.
The social media following continues to grow on a weekly basis, email marketing sales increased by $5,000/month, and the monthly online revenue succeeded it's target of 10% growth year over year. Village Juicery now sees anywhere from 12% - 15% growth online and in-stores.
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.