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The social media following continues to grow on a weekly basis, email marketing sales increased by $5,000/month, and the monthly online revenue succeeded it's target of 10% growth year over year. Village Juicery now sees anywhere from 12% - 15% growth online and in-stores.
Village Juicery was known in the Toronto area, but they were struggling to grow and cultivate a community online that would increase sales as well as notify new users about promotions and store openings. They needed someone to own their social media and email marketing, community management and ads, so that they could continue to show up online in their brand tone and voice, and reach their goal of growing 10% year over year each month.
I first developed a strategic marketing plan that covered content creative direction, brand tone and voice, and overall goals for each channel. Then I reviewed their current marketing initiatives for ads and email marketing. Once complete I started implementing effective social media marketing strategies, recreated their ads, and changed up their email marketing to be more effective.
This process took some time, however, after the first initial month of the massive change over, we started to see success online, more support from the community and an increase in sales and repeat customers.
The social media following continues to grow on a weekly basis, email marketing sales increased by $5,000/month, and the monthly online revenue succeeded it's target of 10% growth year over year. Village Juicery now sees anywhere from 12% - 15% growth online and in-stores.
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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
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