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The social media following continues to grow on a weekly basis, email marketing sales increased by $5,000/month, and the monthly online revenue succeeded it's target of 10% growth year over year. Village Juicery now sees anywhere from 12% - 15% growth online and in-stores.
Village Juicery was known in the Toronto area, but they were struggling to grow and cultivate a community online that would increase sales as well as notify new users about promotions and store openings. They needed someone to own their social media and email marketing, community management and ads, so that they could continue to show up online in their brand tone and voice, and reach their goal of growing 10% year over year each month.
I first developed a strategic marketing plan that covered content creative direction, brand tone and voice, and overall goals for each channel. Then I reviewed their current marketing initiatives for ads and email marketing. Once complete I started implementing effective social media marketing strategies, recreated their ads, and changed up their email marketing to be more effective.
This process took some time, however, after the first initial month of the massive change over, we started to see success online, more support from the community and an increase in sales and repeat customers.
The social media following continues to grow on a weekly basis, email marketing sales increased by $5,000/month, and the monthly online revenue succeeded it's target of 10% growth year over year. Village Juicery now sees anywhere from 12% - 15% growth online and in-stores.
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
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Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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