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The social media following continues to grow on a weekly basis, email marketing sales increased by $5,000/month, and the monthly online revenue succeeded it's target of 10% growth year over year. Village Juicery now sees anywhere from 12% - 15% growth online and in-stores.
Village Juicery was known in the Toronto area, but they were struggling to grow and cultivate a community online that would increase sales as well as notify new users about promotions and store openings. They needed someone to own their social media and email marketing, community management and ads, so that they could continue to show up online in their brand tone and voice, and reach their goal of growing 10% year over year each month.
I first developed a strategic marketing plan that covered content creative direction, brand tone and voice, and overall goals for each channel. Then I reviewed their current marketing initiatives for ads and email marketing. Once complete I started implementing effective social media marketing strategies, recreated their ads, and changed up their email marketing to be more effective.
This process took some time, however, after the first initial month of the massive change over, we started to see success online, more support from the community and an increase in sales and repeat customers.
The social media following continues to grow on a weekly basis, email marketing sales increased by $5,000/month, and the monthly online revenue succeeded it's target of 10% growth year over year. Village Juicery now sees anywhere from 12% - 15% growth online and in-stores.
Paid Ads,Paid Ads,Email Marketing,Social Media Management,Other,Paid Ads
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,
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