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The social media following continues to grow on a weekly basis, email marketing sales increased by $5,000/month, and the monthly online revenue succeeded it's target of 10% growth year over year. Village Juicery now sees anywhere from 12% - 15% growth online and in-stores.
Village Juicery was known in the Toronto area, but they were struggling to grow and cultivate a community online that would increase sales as well as notify new users about promotions and store openings. They needed someone to own their social media and email marketing, community management and ads, so that they could continue to show up online in their brand tone and voice, and reach their goal of growing 10% year over year each month.
I first developed a strategic marketing plan that covered content creative direction, brand tone and voice, and overall goals for each channel. Then I reviewed their current marketing initiatives for ads and email marketing. Once complete I started implementing effective social media marketing strategies, recreated their ads, and changed up their email marketing to be more effective.
This process took some time, however, after the first initial month of the massive change over, we started to see success online, more support from the community and an increase in sales and repeat customers.
The social media following continues to grow on a weekly basis, email marketing sales increased by $5,000/month, and the monthly online revenue succeeded it's target of 10% growth year over year. Village Juicery now sees anywhere from 12% - 15% growth online and in-stores.
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Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.
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