By utilizing trending short-form content such as Instagram Reels, Tik Tok, and YouTube Shorts, OptionsSwing was able to increase their following while reducing ad spending.

They remain the premier options trading education brand in the world and have been recognized by Yahoo! Finance, Benzinga and more.

Ryan W.

Mayple Vetted

expert

The Challenge

OptionsSwing is an investment education company teaching investors how to make money through stock options trading and other stock investments. I advise their Director of Marketing, Warwick Gorman, on social media strategies to increase brand awareness and member subscription rates.

The Process

I advised OptionsSwing's Director of Marketing on social media and digital marketing strategies he could implement to increase brand awareness. We communicated daily on the latest strategies and determined it would be most effective to ride the wave of trending short-form video.

OptionsSwing committed to creating short-form educational videos on a consistent basis which allowed them to grow their following organically. Furthermore, they improved profit margins because the increased organic growth led to reduced ad spending.

The Solution

By utilizing trending short-form content such as Instagram Reels, Tik Tok, and YouTube Shorts, OptionsSwing was able to increase their following while reducing ad spending.

They remain the premier options trading education brand in the world and have been recognized by Yahoo! Finance, Benzinga and more.

Skills Used

Marketing Strategy,Social Media Management

Industry

Technology

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