Rescue this client from agency where no metrics were visible to client and no control over strategy

I was brought in to advice Smarter Options on website structure and set-up all Google Ads

This is such a unique brand with a powerful message of keeping kids safe through technology! they're really wanting to scale & open new marketing channels to get in front of amazing moms who value safety!

truLOCAL is a farm-to-table meat subscription company based in Canada. They were struggling with reducing their CAC and improving their ROAS with their paid ad spend.