expert
A new rebranded product in a ultra-competitive niche with huge brands.
Identifying the main strengths of the product and related KeyWords. Created segmented campaigns, and ultra-niche low-competence campaigns.
The profits have been constantly growing
Google Shopping,Paid Ads,Paid Ads
Beauty
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Promote the minting of Crypto Champions’ unique 8,888 NFT collection.
The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
