Their goal was to lower their client’s cost per lead, increase brand awareness and generate new business for their client. A challenge they face often is not having enough creative from clients. And stock photos don’t usually cut it. With NLC, they have fresh creative (that always stands out in the newsfeed) and this helps prevent ad fatigue, drop CPL, and bring their clients great results!
They were running ads to generate leads for a dental equipment company that sells headlamps for doctors. They ran mostly static images, plus a few videos worked in from what assets the client provided them. Leads cost was averaging $16.85 per lead.
They had some video ads created by NLC, worked them into the rotation, and the winning video ad brought in 43 new leads at $8.88 per lead. The cost per lead dropped by 47.3%
47.3% Drop In Cost Per Lead
43 New Leads
8.88% Per Lead
Paid Ads,Paid Ads,Paid Ads,Paid Ads
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The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.
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Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.