
We've been able to crush almost all campaigns out of the park for a blended ROAS of almost a 4X within 3 weeks!
This is such a unique brand with a powerful message of keeping kids safe through technology! they're really wanting to scale & open new marketing channels to get in front of amazing moms who value safety!
We are working on large numbers of creatives to keep up with the massive growth :). Pinterest ads + organic are crushing it right out of the gate & we are scaling quickly!
We've been able to crush almost all campaigns out of the park for a blended ROAS of almost a 4X within 3 weeks!
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Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.

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