We've been able to crush almost all campaigns out of the park for a blended ROAS of almost a 4X within 3 weeks!

4
ROAS

The Challenge

This is such a unique brand with a powerful message of keeping kids safe through technology! they're really wanting to scale & open new marketing channels to get in front of amazing moms who value safety!

The Process

We are working on large numbers of creatives to keep up with the massive growth :). Pinterest ads + organic are crushing it right out of the gate & we are scaling quickly!

The Solution

We've been able to crush almost all campaigns out of the park for a blended ROAS of almost a 4X within 3 weeks!

Skills Used

Paid Ads

Industry

Electronics

Results by the numbers

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Olivela

Please read the Process overview first.


Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.

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