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The site was met with rave reviews from customers and retailers. The brand has continued to grow within the structure established; adding new content and social channels, to educate and serve the artist community.
Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.
A new website, logo, copy and product photography were used to create an aspirational and vibrant story for artists, distributors and retail partners. The site needed to feel as rich and unique as the products themselves. I was the lead strategist, guiding both the client and the creative team to develop a digital footprint that was competitive, search-friendly and aspirational enough to convert plein air and portrait artists away from larger brand names and mass market oils.
The site was met with rave reviews from customers and retailers. The brand has continued to grow within the structure established; adding new content and social channels, to educate and serve the artist community.
Marketing Strategy,SEO
Art & Entertainment
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The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.
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Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.
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Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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