The site was met with rave reviews from customers and retailers. The brand has continued to grow within the structure established; adding new content and social channels, to educate and serve the artist community.

The Challenge

Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.

The Process

A new website, logo, copy and product photography were used to create an aspirational and vibrant story for artists, distributors and retail partners. The site needed to feel as rich and unique as the products themselves. I was the lead strategist, guiding both the client and the creative team to develop a digital footprint that was competitive, search-friendly and aspirational enough to convert plein air and portrait artists away from larger brand names and mass market oils.

The Solution

The site was met with rave reviews from customers and retailers. The brand has continued to grow within the structure established; adding new content and social channels, to educate and serve the artist community.

Skills Used

Marketing Strategy,SEO

Industry

Art & Entertainment

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