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Increased revenue by over 175% in 1 year. Continued to drive more revenue for 3 years, reaching highest-ever recorded results for the company.
Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.
We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.
1: Digital Marketing Audit - determine where the issues are and conduct in-depth channel discovery and competitor results
2: Roadmap Optimizations - Make a plan to target specific channels and touchpoints in the channels to impact bottom, mid, and top-funnel campaigns to drive long-term growth
3: Report & Strategy - Work with the leadership team weekly to talk through initial results and conduct strategy sessions to continue to drive immediate and long-term growth results.
Increased revenue by over 175% in 1 year. Continued to drive more revenue for 3 years, reaching highest-ever recorded results for the company.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Google Shopping
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Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.
Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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