PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.

The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.

I joined the account to drive the account strategy and lift campaign performance.

Mindvalley is extremely strong in video, but they were lacking in the static and motion design department.

Drive subscriptions to masterclass and downloads on the Mindvalley app through static ads and motion design ads.

B2B client sells products to the restaurant industry at their warehouse and online website. They wanted to increase their sales online, generate more leads and track sales accurately.

Develop a responsive performance SEO-focused website to drive conversions, in an industry saturated by large financial corporations with huge digital marketing budgets.