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Inkkas has been featured in Vogue, Glamour, Washington Post, NBC & CNBC. The company has distribution channels and partners in over 20 countries and has been carried by major international retailers including Nordstrom, Forever21, Whole Foods, J. Crew and more. The Inkkas company was acquired by celebrity investor Marcus Lemonis in 2016. The Inkkas company was founded on the principles of authenticity, fair trade, and sustainability. The company plants one tree for every purchase.
In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
As the founder and chief marketing officer of the company, I was responsible for defining the overall vision and strategy of the company. I was involved daily in managing and implementing the marketing campaigns across all paid advertising channels, especially Facebook, Instagram, Google, Youtube and more. I was also directly involved in all web design, development and conversion optimization efforts and was able to devise a successful growth strategy to scale the company.
Inkkas has been featured in Vogue, Glamour, Washington Post, NBC & CNBC. The company has distribution channels and partners in over 20 countries and has been carried by major international retailers including Nordstrom, Forever21, Whole Foods, J. Crew and more. The Inkkas company was acquired by celebrity investor Marcus Lemonis in 2016. The Inkkas company was founded on the principles of authenticity, fair trade, and sustainability. The company plants one tree for every purchase.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Web Development,Marketing Strategy,Branding,CRO,Marketing Strategy,Web Development
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Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.
Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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