Inkkas has been featured in Vogue, Glamour, Washington Post, NBC & CNBC. The company has distribution channels and partners in over 20 countries and has been carried by major international retailers including Nordstrom, Forever21, Whole Foods, J. Crew and more. The Inkkas company was acquired by celebrity investor Marcus Lemonis in 2016. The Inkkas company was founded on the principles of authenticity, fair trade, and sustainability. The company plants one tree for every purchase.

9.5
ROAS

The Challenge

In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.

The Process

As the founder and chief marketing officer of the company, I was responsible for defining the overall vision and strategy of the company. I was involved daily in managing and implementing the marketing campaigns across all paid advertising channels, especially Facebook, Instagram, Google, Youtube and more. I was also directly involved in all web design, development and conversion optimization efforts and was able to devise a successful growth strategy to scale the company.

The Solution

Inkkas has been featured in Vogue, Glamour, Washington Post, NBC & CNBC. The company has distribution channels and partners in over 20 countries and has been carried by major international retailers including Nordstrom, Forever21, Whole Foods, J. Crew and more. The Inkkas company was acquired by celebrity investor Marcus Lemonis in 2016. The Inkkas company was founded on the principles of authenticity, fair trade, and sustainability. The company plants one tree for every purchase.

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads,Web Development,Marketing Strategy,Branding,CRO,Marketing Strategy,Web Development

Industry

Style & Fashion

Results by the numbers

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