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Inkkas has been featured in Vogue, Glamour, Washington Post, NBC & CNBC. The company has distribution channels and partners in over 20 countries and has been carried by major international retailers including Nordstrom, Forever21, Whole Foods, J. Crew and more. The Inkkas company was acquired by celebrity investor Marcus Lemonis in 2016. The Inkkas company was founded on the principles of authenticity, fair trade, and sustainability. The company plants one tree for every purchase.
In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
As the founder and chief marketing officer of the company, I was responsible for defining the overall vision and strategy of the company. I was involved daily in managing and implementing the marketing campaigns across all paid advertising channels, especially Facebook, Instagram, Google, Youtube and more. I was also directly involved in all web design, development and conversion optimization efforts and was able to devise a successful growth strategy to scale the company.
Inkkas has been featured in Vogue, Glamour, Washington Post, NBC & CNBC. The company has distribution channels and partners in over 20 countries and has been carried by major international retailers including Nordstrom, Forever21, Whole Foods, J. Crew and more. The Inkkas company was acquired by celebrity investor Marcus Lemonis in 2016. The Inkkas company was founded on the principles of authenticity, fair trade, and sustainability. The company plants one tree for every purchase.
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This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.
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They came to us for Google, Facebook and Instagram Ads.
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