Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Inkkas has been featured in Vogue, Glamour, Washington Post, NBC & CNBC. The company has distribution channels and partners in over 20 countries and has been carried by major international retailers including Nordstrom, Forever21, Whole Foods, J. Crew and more. The Inkkas company was acquired by celebrity investor Marcus Lemonis in 2016. The Inkkas company was founded on the principles of authenticity, fair trade, and sustainability. The company plants one tree for every purchase.
In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
As the founder and chief marketing officer of the company, I was responsible for defining the overall vision and strategy of the company. I was involved daily in managing and implementing the marketing campaigns across all paid advertising channels, especially Facebook, Instagram, Google, Youtube and more. I was also directly involved in all web design, development and conversion optimization efforts and was able to devise a successful growth strategy to scale the company.
Inkkas has been featured in Vogue, Glamour, Washington Post, NBC & CNBC. The company has distribution channels and partners in over 20 countries and has been carried by major international retailers including Nordstrom, Forever21, Whole Foods, J. Crew and more. The Inkkas company was acquired by celebrity investor Marcus Lemonis in 2016. The Inkkas company was founded on the principles of authenticity, fair trade, and sustainability. The company plants one tree for every purchase.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Web Development,Marketing Strategy,Branding,CRO,Marketing Strategy,Web Development
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel.
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
