CTR - +107% since start

CPM - -25% since start

Conv. - +8% since start


Hop Skip Media

Mayple Vetted


The Challenge

Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.

The Process

Working directly with the marketing manager, we rolled out a testing regime to get a better understanding of their target market using fast paced AB testing, then optimizing the best performing messages, assets and campaigns, pausing all else. Once optimized, we repeated the process for the first 3 months, adding in promotions and special offers (upsells, down-sells) to boost holiday (special date) sales.

The Solution

CTR - +107% since start

CPM - -25% since start

Conv. - +8% since start

Skills Used

Paid Ads,Paid Ads



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