
The conversion rate on the website increased from 1.61% (August - December) to 2.12% (January - May). I was also able to generate a $4.81 ROAS and a $34 CPA.
Crossnet is a revolutionary four-way volleyball game. I started advertising for Crossnet on Facebook and Instagram right before the start of the Covid 19 pandemic. As nationwide lockdowns began, the product started selling quickly. Pretty soon the product went on backorder which caused shipping delays, which ultimately affected ad performance. I worked with the Crossnet team and Facebook to make sure complaints about shipping didn't affect delivery and performance, and ensured that ads and the website had ample warning of shipping delays due to the pandemic.
I utilized a full-funnel strategy across Facebook and Instagram, which included video view campaigns at the top of the funnel to create awareness. I also used brand videos at the top of the funnel for conversion campaigns and experimented with a variety of new formats on the mid and lower funnel conversion campaigns, including image, vertical video, slideshow video and carousels. I also launched regional campaigns that utilized creative specific to that area. For instance, coastal areas used images and videos that featured individuals playing on the beach, while colder climates got images and videos of individuals playing in gyms. I created all ad content and wrote all ad copy for this project.
The conversion rate on the website increased from 1.61% (August - December) to 2.12% (January - May). I was also able to generate a $4.81 ROAS and a $34 CPA.
Paid Ads,Paid Ads,Content Marketing,Copywriting
Gaming
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This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters
We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.