Return On Investment
Revenue
Impressions
Generating good ROI in a completely new market
MozArt had never done any social media advertising as they were selling exclusively on Amazon.?They wanted to create a real brand and a real community with their company so they decided to pursue the social media route.
We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.
The first thing we had in mind was viral content. We had to leverage the beautiful drawings and tutorials done with MozArt products. Utilizing these videos allowed us to warm up viewers to the product and create an optimized audience. Retargeting proved effective in that matter, as it generated around 80% of all sales.
We embarked every viewer, from the first time they saw a video in a complex customer journey that always offered them different content to interact with. The brand gained quick following on social media in the artists community, all while keeping good ROI.
"We only started with a $900/mo budget for advertising, but results were so amazing we could scale ads quickly. After only 2 months, we were already spending north of $4000/mo." - Dorian Reeves
Return On Investment
Revenue
Impressions
Paid Ads,Paid Ads
Art & Entertainment
Put your e-mail in and we'll arrange a consultation call for you
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.