Our focus was on the strategy side for this ecommerce brand, but we also helped out with some implementation pieces. We increased the website traffic an avg of 266% monthly, resulting in a 60% MOM sales increase immediately after plan implementation.

The Challenge

With the CBD market exploding in the last couple years, Altura needed to differentiate against the myriad of competitors jumping into the market.

The Process

We worked with Altura's management to define their target audiences based on a combination of market research and internal feedback. We developed messaging, focused on lifestyle solutions, that resonated with each group.


With the goal of aligning their brand personality, voice, tone & imagery with the business as well as the target audiences, we developed consistent brand guidelines.


Based on their resources, and target audiences, we built out a comprehensive marketing plan.


With industry/legal related constraints on Facebook and Google, diverse channels and tactics like Programmatic, CRO and Influencer Marketing were used to promote awareness and develop sales.

The Solution

Our focus was on the strategy side for this ecommerce brand, but we also helped out with some implementation pieces. We increased the website traffic an avg of 266% monthly, resulting in a 60% MOM sales increase immediately after plan implementation.

Skills Used

Web Development,Paid Ads,Branding,Marketing Strategy,Marketing Strategy,Other

Industry

Health & Wellness

Results by the numbers

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