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Our focus was on the strategy side for this ecommerce brand, but we also helped out with some implementation pieces. We increased the website traffic an avg of 266% monthly, resulting in a 60% MOM sales increase immediately after plan implementation.
With the CBD market exploding in the last couple years, Altura needed to differentiate against the myriad of competitors jumping into the market.
We worked with Altura's management to define their target audiences based on a combination of market research and internal feedback. We developed messaging, focused on lifestyle solutions, that resonated with each group.
With the goal of aligning their brand personality, voice, tone & imagery with the business as well as the target audiences, we developed consistent brand guidelines.
Based on their resources, and target audiences, we built out a comprehensive marketing plan.
With industry/legal related constraints on Facebook and Google, diverse channels and tactics like Programmatic, CRO and Influencer Marketing were used to promote awareness and develop sales.
Our focus was on the strategy side for this ecommerce brand, but we also helped out with some implementation pieces. We increased the website traffic an avg of 266% monthly, resulting in a 60% MOM sales increase immediately after plan implementation.
Web Development,Paid Ads,Branding,Marketing Strategy,Marketing Strategy,Other
Health & Wellness
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Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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