Our focus was on the strategy side for this ecommerce brand, but we also helped out with some implementation pieces. We increased the website traffic an avg of 266% monthly, resulting in a 60% MOM sales increase immediately after plan implementation.

The Challenge

With the CBD market exploding in the last couple years, Altura needed to differentiate against the myriad of competitors jumping into the market.

The Process

We worked with Altura's management to define their target audiences based on a combination of market research and internal feedback. We developed messaging, focused on lifestyle solutions, that resonated with each group.


With the goal of aligning their brand personality, voice, tone & imagery with the business as well as the target audiences, we developed consistent brand guidelines.


Based on their resources, and target audiences, we built out a comprehensive marketing plan.


With industry/legal related constraints on Facebook and Google, diverse channels and tactics like Programmatic, CRO and Influencer Marketing were used to promote awareness and develop sales.

The Solution

Our focus was on the strategy side for this ecommerce brand, but we also helped out with some implementation pieces. We increased the website traffic an avg of 266% monthly, resulting in a 60% MOM sales increase immediately after plan implementation.

Skills Used

Web Development,Paid Ads,Branding,Marketing Strategy,Marketing Strategy,Other

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

OMI Jewelry

Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. OMI Jewelry discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.

The del Coursy Collection

I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.

Vita Cup

Vita Cup was looking for a team to support their in-house designers and create a higher output of creatives on a regular basis. We have worked with Vita Cup for years on both graphics and videos, primarily for advertising pieces, to help them scale quicker and stay on brand along the way.

Return Healthy

Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.