Transactions increased 52%

Cost per transaction decreased by 47%

Shortlisted for best use of technology in the Singapore Media Awards

Shortlisted for best use of budget in the Singapore Media Awards

0.47
CPO

The Challenge

We had to better our previous year's sales for MSIG's travel campaign with a smaller campaign budget compared to the previous year.

The Process

  • To be able to use the available media budget effectively, we identified the periods during the year where travel was highly likely.
  • There were 5 long weekends during the year, and these periods were our best bet. These were periods that needed a larger share of the budget.
  • Along with Google and Facebook ads, we also worked with a 3rd party vendor to identify travelers who had confirmed hotel and flight bookings to fly out of singapore. These were the people we needed to reach the rest of the year (outside of the 5 long weekends) and retarget in order to be able to beat the previous year's targets

The Solution

Transactions increased 52%

Cost per transaction decreased by 47%

Shortlisted for best use of technology in the Singapore Media Awards

Shortlisted for best use of budget in the Singapore Media Awards

Skills Used

Paid Ads,Paid Ads,Web Development,Web Development,Other

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

CPO

Provence Beauty

Beauty brand looking to get into Google Ads and have never run digital ads before. I set up both search and shopping from scratch and launched both campaigns.

1.04

ROAS

LanternSol

The challenge faced was how to grow and promote a web development + digital marketing agency, in a hyper competitive space.

3.5

ROAS

Sleep Factory

This traditional Brick and Mortar retailer needed to take the business online competing with well established online mattress retailers such as Casper while continuing to grow their “in-store” sales. We positioned them as the “lowest priced, full service” supplier in the area.

0

ROAS

Smales

Migrated website to a new CMS (WooCommerce).


Needed SEO structure set-out which tied into Google ads and paid search.


The biggest challenge was mapping out the way people search and creating landing pages to match search intent.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.