Transactions increased 52%

Cost per transaction decreased by 47%

Shortlisted for best use of technology in the Singapore Media Awards

Shortlisted for best use of budget in the Singapore Media Awards

0.47
CPO

The Challenge

We had to better our previous year's sales for MSIG's travel campaign with a smaller campaign budget compared to the previous year.

The Process

  • To be able to use the available media budget effectively, we identified the periods during the year where travel was highly likely.
  • There were 5 long weekends during the year, and these periods were our best bet. These were periods that needed a larger share of the budget.
  • Along with Google and Facebook ads, we also worked with a 3rd party vendor to identify travelers who had confirmed hotel and flight bookings to fly out of singapore. These were the people we needed to reach the rest of the year (outside of the 5 long weekends) and retarget in order to be able to beat the previous year's targets

The Solution

Transactions increased 52%

Cost per transaction decreased by 47%

Shortlisted for best use of technology in the Singapore Media Awards

Shortlisted for best use of budget in the Singapore Media Awards

Skills Used

Paid Ads,Paid Ads,Web Development,Web Development,Other

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

ZenMarket

On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.

2.75

CPL

Otto Living

The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.


The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.

Vaughton Automotive

Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned. 

OMI Jewelry

Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. OMI Jewelry discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Frothy Monkey

‍Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

‍

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.