Transactions increased 52%
Cost per transaction decreased by 47%
Shortlisted for best use of technology in the Singapore Media Awards
Shortlisted for best use of budget in the Singapore Media Awards
We had to better our previous year's sales for MSIG's travel campaign with a smaller campaign budget compared to the previous year.
Transactions increased 52%
Cost per transaction decreased by 47%
Shortlisted for best use of technology in the Singapore Media Awards
Shortlisted for best use of budget in the Singapore Media Awards
Paid Ads,Paid Ads,Web Development,Web Development,Other
Finance
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Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.