Transactions increased 52%

Cost per transaction decreased by 47%

Shortlisted for best use of technology in the Singapore Media Awards

Shortlisted for best use of budget in the Singapore Media Awards

0.47
CPO

The Challenge

We had to better our previous year's sales for MSIG's travel campaign with a smaller campaign budget compared to the previous year.

The Process

  • To be able to use the available media budget effectively, we identified the periods during the year where travel was highly likely.
  • There were 5 long weekends during the year, and these periods were our best bet. These were periods that needed a larger share of the budget.
  • Along with Google and Facebook ads, we also worked with a 3rd party vendor to identify travelers who had confirmed hotel and flight bookings to fly out of singapore. These were the people we needed to reach the rest of the year (outside of the 5 long weekends) and retarget in order to be able to beat the previous year's targets

The Solution

Transactions increased 52%

Cost per transaction decreased by 47%

Shortlisted for best use of technology in the Singapore Media Awards

Shortlisted for best use of budget in the Singapore Media Awards

Skills Used

Paid Ads,Paid Ads,Web Development,Web Development,Other

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

Good Stuff Juices

How did we get these results?

With Our Process = Test. Analyze. Tweak. Scale.


PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.



1

CPL

Gustare Olive Oils

Setup initial digital ads for this client

2.01

ROAS

Kenko

They had good results with ads but wanted to scale with more consistency

0.62

CPR

Mejores Reglas OSC

Get people to sign a form so that the Argentinian goverment reduces the taxes to Non profit organisations

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.