Crimson Wine Group was a brand that had zero foundation for digital marketing campaigns. There wasn't any historical data to go off of, requiring the marketing strategy to build from the ground up.

This is a weight loss product that was entering a competitive market. Our unique challenge was being able to demonstrate that the product worked since the science behind it occurs on the inside of the stomach and we had no way of showing this in real-time.

• Drive awareness and traffic to content/website
• Increase membership subscriptions
• Reduce membership churn

Helping them scale from spending $2k per month to over $9k while keeping between a 2-3x return when I was done. I also introduced Google Shopping and search which was brand new to the brand.