huge list, 2-4 emails focusing on the products per month. No sales
Created 5 automatic flows: Abandoned cart, welcome flow, win-back retention, thank you, building renovating list auto flow with articles on home improvements
Added 2 popups to the store
5 campaigns for all the list per month 2 B2B newsletters
$10K in sales per month
Email Marketing,Copywriting,Branding
Home & Garden
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.

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