huge list, 2-4 emails focusing on the products per month. No sales
Created 5 automatic flows: Abandoned cart, welcome flow, win-back retention, thank you, building renovating list auto flow with articles on home improvements
Added 2 popups to the store
5 campaigns for all the list per month 2 B2B newsletters
$10K in sales per month
Email Marketing,Copywriting,Branding
Home & Garden
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.