huge list, 2-4 emails focusing on the products per month. No sales
Created 5 automatic flows: Abandoned cart, welcome flow, win-back retention, thank you, building renovating list auto flow with articles on home improvements
Added 2 popups to the store
5 campaigns for all the list per month 2 B2B newsletters
$10K in sales per month
Email Marketing,Copywriting,Branding
Home & Garden
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As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.

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