
Our goal was to reach a 2 ROAS across the platform, given their low AOV.
Made By Yoke was having success with their Facebook advertising but was struggling to reach profitability through Google.
I performed in depth research to understand potential opportunities on Google, then built out campaigns to help them reach their goals. We ended up running Brand, Nonbrand, Shopping, Competitor, and Display campaigns in tandem.
Our goal was to reach a 2 ROAS across the platform, given their low AOV.
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Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.