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Made By Yoke was having success with their Facebook advertising but was struggling to reach profitability through Google.
I performed in depth research to understand potential opportunities on Google, then built out campaigns to help them reach their goals. We ended up running Brand, Nonbrand, Shopping, Competitor, and Display campaigns in tandem.
Our goal was to reach a 2 ROAS across the platform, given their low AOV.
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We worked with consumer media, specialized media, general news, business, technology, entertainment, internationals, relevant trade media, and opinion leaders to help position the company in the US Hispanic and general market.
Turn criteo.com into a demand generation machine in preparation for it’s self-service ads.
