As expected, the first month saw a dip in spend (we went from around $15K a month to about $10K). The ROAS was around 2.5 (average for last 6 months was at 2.2). By month 2, daily spend had gone to $500 a day (a 500% increase) and ROAS was over 3. That was their best month for 2022 and also their largest spend ever.

0.39
ROAS

Lisa J.

Mayple Vetted

expert

The Challenge

The brand wanted to expand its presence on Google but had a hard time scaling. They were only using Shopping and had yet to try Performance Max.

The Process

The first step was to keep the Shopping campaigns running while creating a new Performance Max campaign to see how the account would handle it. The account had a lot of conversions and was using "data driven" as the attribution model.


The daily spend started at $100 a day.

The Solution

As expected, the first month saw a dip in spend (we went from around $15K a month to about $10K). The ROAS was around 2.5 (average for last 6 months was at 2.2). By month 2, daily spend had gone to $500 a day (a 500% increase) and ROAS was over 3. That was their best month for 2022 and also their largest spend ever.

Skills Used

Paid Ads,Google Shopping

Industry

Style & Fashion

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