Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
As expected, the first month saw a dip in spend (we went from around $15K a month to about $10K). The ROAS was around 2.5 (average for last 6 months was at 2.2). By month 2, daily spend had gone to $500 a day (a 500% increase) and ROAS was over 3. That was their best month for 2022 and also their largest spend ever.
The brand wanted to expand its presence on Google but had a hard time scaling. They were only using Shopping and had yet to try Performance Max.
The first step was to keep the Shopping campaigns running while creating a new Performance Max campaign to see how the account would handle it. The account had a lot of conversions and was using "data driven" as the attribution model.
The daily spend started at $100 a day.
As expected, the first month saw a dip in spend (we went from around $15K a month to about $10K). The ROAS was around 2.5 (average for last 6 months was at 2.2). By month 2, daily spend had gone to $500 a day (a 500% increase) and ROAS was over 3. That was their best month for 2022 and also their largest spend ever.
Paid Ads,Google Shopping
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
The client wanted to use a website to generate leads online. They had a website designed and
built. After six months of their website being live, they had generated zero website leads. That’s when they contacted us to help them with their inbound marketing.
Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
