
Since starting with this client in early February I have generated over 2000 qualified applicants through their short-form and long form application. Consistently generating leads for $20-$30 each.
My role was to manage their recruitment ad campaigns on Google and Facebook and consult with them on how to attract more applicants to their business. I leveraged Google analytics, Sitefinity(cms), TenStreet, and Call Tracking Metrics.
Since starting with this client in early February I have generated over 2000 qualified applicants through their short-form and long form application. Consistently generating leads for $20-$30 each.
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Being a writer, I love exploring a lot of industries and one such industry is politics. In I-PAC (Indian Political Action Committee), we do digital and offline campaigns wherein I belonged to the Digital sector. I-PAC works out strategies and campaigns plans for DMK which is one of the most influential parties in India. It almost resembles the 'media' industry, in which, the work should be instantly submitted and should get ready to received work at any instance. Sometimes, working on Sundays was quite difficult but once I learnt the strategy, it became one of my favourite roles. I was given the role of managing the campaign - Vidiyalai Nokki Stalinin Kural (The voice of Stalin) and the campaign took place for 75 days. Stalin, the president of DMK, is the one who represents the DMK party and leads it. The leaders of DMK were campaigning for their party, and I made sure to cover them all digitally.
Elise Care experienced extremely fast growth in only a few years, but their brand image, social media, and website didn't match their status. We had to revamp a lot of their marketing strategies to make sure everything was done to its full potential. We also had to start their socials from scratch as the accounts were not accessible.

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