Heniff Transportation Case Study

The Challenge

Extremely competitive job market
Shortage of qualified truck drivers
Noncompetitive offer in the job marketplace
Unique customer persona with a specific skill set

The Process

My role was to manage their recruitment ad campaigns on Google and Facebook and consult with them on how to attract more applicants to their business. I leveraged Google analytics, Sitefinity(cms), TenStreet, and Call Tracking Metrics.

The Solution

Since starting with this client in early February I have generated over 2000 qualified applicants through their short-form and long form application. Consistently generating leads for $20-$30 each.

Website

https://www.heniff.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

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