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“Chris and the team helped grow my business from 5-figures to 7-figures per year in less than 18 months. Wow! Changed my business and my life.”
“I thought my website was just an expensive business card... now it’s my best asset for getting leads for my business.”
Stacey P.
General Contractor
agency
The client wanted to use a website to generate leads online. They had a website designed and
built. After six months of their website being live, they had generated zero website leads. That’s when they contacted us to help them with their inbound marketing.
Wrote SEO-rich website copy and optimized their website to increase search engine rankings. Continually added blogs and articles to keep gaining rankings ongoing.
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“Chris and the team helped grow my business from 5-figures to 7-figures per year in less than 18 months. Wow! Changed my business and my life.”
“I thought my website was just an expensive business card... now it’s my best asset for getting leads for my business.”
Stacey P.
General Contractor
Content Marketing,Copywriting,SEO,Email Marketing
Home & Garden
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During our initial analysis of the company we identified the following challenges:
What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.