Overall helped to increase sales 41% since March and increase the conversion rate by over 10%.
agency
Beauty brand looking to get into Google Ads and have never run digital ads before. I set up both search and shopping from scratch and launched both campaigns.
Set up Google Merchant Center and get the product feed approved. Get conversion tracking set up. Create both the smart shopping and search campaigns from scratch and launch on manual bidding before switching to automated bidding and then focusing on target ROAS. Now we have switched over to performance max from smart shopping and have been able to scale the budget with an excellent ad strength score performance max ad.
Overall helped to increase sales 41% since March and increase the conversion rate by over 10%.
Paid Ads,Google Shopping
Beauty
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One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters