Overall helped to increase sales 41% since March and increase the conversion rate by over 10%.

0.5
CPO

The Challenge

Beauty brand looking to get into Google Ads and have never run digital ads before. I set up both search and shopping from scratch and launched both campaigns.

The Process

Set up Google Merchant Center and get the product feed approved. Get conversion tracking set up. Create both the smart shopping and search campaigns from scratch and launch on manual bidding before switching to automated bidding and then focusing on target ROAS. Now we have switched over to performance max from smart shopping and have been able to scale the budget with an excellent ad strength score performance max ad.

The Solution

Overall helped to increase sales 41% since March and increase the conversion rate by over 10%.

Skills Used

Paid Ads,Google Shopping

Industry

Beauty

Results by the numbers

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