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We were able to reduce their CPM by over 59% while increasing their popularity drastically.
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Loop wanted to launch a pre-summer campaign to gain traction for the season.
We worked with their visual assets and came up with multiple marketing angles to grow their popularity.
We were able to reduce their CPM by over 59% while increasing their popularity drastically.
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Crossnet is a revolutionary four-way volleyball game. I started advertising for Crossnet on Facebook and Instagram right before the start of the Covid 19 pandemic. As nationwide lockdowns began, the product started selling quickly. Pretty soon the product went on backorder which caused shipping delays, which ultimately affected ad performance. I worked with the Crossnet team and Facebook to make sure complaints about shipping didn't affect delivery and performance, and ensured that ads and the website had ample warning of shipping delays due to the pandemic.
