The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.

The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.

The client wanted to reinvent their look and feel on their social media and online assets so that they could increase their brand awareness and secure more home decor, design, and build jobs.

They were receiving little to no traction on social media and had a very low click-through rate on their email marketing campaigns. They also did not have a list-building strategy in place, so they were constantly reaching out to a market that had already used their services.

Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.

Challenges:

• Current creative wasn’t scaling efficiently
• Low engagement on ads
• Remarketing was not converting even with discounts

Strategy:

• I pitched the client on influencer whitelisted ads, which were an immediate success for us from both an engagement and conversion rate perspective.
• Used our amazing influencer content to create high converting mash-up ads that created an emotional connection to the product

Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.

She wanted to spend $0 in paid marketing, and build the community organically.