
We were able to reduce their CPM by over 59% while increasing their popularity drastically.
Loop wanted to launch a pre-summer campaign to gain traction for the season.
We worked with their visual assets and came up with multiple marketing angles to grow their popularity.
We were able to reduce their CPM by over 59% while increasing their popularity drastically.
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In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.

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