Courts Singapore Case Study

The Challenge

I onboarded them as a new client in 2014 when they were facing challenges with their new online store. Their online conversion rate was poor and needed help with performance marketing and CRO. The ROI at the time was $2 for every $1 spent on media.

The Process

Audited their website and ad accounts and implemented an account restructure.
Tweaked media strategy to focus on a strong conversion-oriented lower funnel strategy
Set up shopping ads and dynamic ads on Google
Set up remarketing ads on Google and Facebook
Implemented campaign pixels and Google analytics tracking
Recommended A/B testing and landing page changes based on learnings
Improved ROI from 2 at the start of the relationship to an ROI of 11.
Along the way, media budgets were increased as revenue and margins were increased.

The Solution

Improved ROI from $2 at the start of the relationship to an ROI of $11.

Cost per conversion prior to onboarding, was $33.33. At the end of month 1, the cost per transaction (e-commerce) dropped to $9.45 and at the end of month 2, the cost per transaction further dropped to $9.36.

Website

https://www.courts.com.sg

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Web Development,Marketing Strategy,Other

Industry

Electronics

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

Karambit

The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.

No Campaign Strategy: There was no developed campaign strategy.
Poorly Designed Emails: Previous campaigns were poorly designed.
Excluding Certain Products: Certain products had to be excluded from all promotions.

Read Case Study

0.25 ROAS

Clay By Steph

Helping them scale from spending $2k per month to over $9k while keeping between a 2-3x return when I was done. I also introduced Google Shopping and search which was brand new to the brand.

Read Case Study

0.45 CPO

Peace of God

The main challenge was the limited target audience (by client request). - very small potential reach

At the same time, we had to crack the method by how could we give the experience online to feel like you are visiting the physical store which you must have for religious vertical!

Read Case Study

0.8 CPL

Social Clout Club

Create consistent marketing funnel that produces reliable results

Read Case Study

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Read Case Study

Feedmark

‍For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

‍

Read Case Study

Omnium Circus

‍Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Read Case Study

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Read Case Study