Improved ROI from $2 at the start of the relationship to an ROI of $11.

Cost per conversion prior to onboarding, was $33.33. At the end of month 1, the cost per transaction (e-commerce) dropped to $9.45 and at the end of month 2, the cost per transaction further dropped to $9.36.


5.5
ROAS

The Challenge

I onboarded them as a new client in 2014 when they were facing challenges with their new online store. Their online conversion rate was poor and needed help with performance marketing and CRO. The ROI at the time was $2 for every $1 spent on media.

The Process

  • Audited their website and ad accounts and implemented an account restructure.
  • Tweaked media strategy to focus on a strong conversion-oriented lower funnel strategy
  • Set up shopping ads and dynamic ads on Google
  • Set up remarketing ads on Google and Facebook
  • Implemented campaign pixels and Google analytics tracking
  • Recommended A/B testing and landing page changes based on learnings
  • Improved ROI from 2 at the start of the relationship to an ROI of 11.
  • Along the way, media budgets were increased as revenue and margins were increased.

The Solution

Improved ROI from $2 at the start of the relationship to an ROI of $11.

Cost per conversion prior to onboarding, was $33.33. At the end of month 1, the cost per transaction (e-commerce) dropped to $9.45 and at the end of month 2, the cost per transaction further dropped to $9.36.


Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Web Development,Marketing Strategy,Other

Industry

Electronics

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