
Improved ROI from $2 at the start of the relationship to an ROI of $11.
Cost per conversion prior to onboarding, was $33.33. At the end of month 1, the cost per transaction (e-commerce) dropped to $9.45 and at the end of month 2, the cost per transaction further dropped to $9.36.
I onboarded them as a new client in 2014 when they were facing challenges with their new online store. Their online conversion rate was poor and needed help with performance marketing and CRO. The ROI at the time was $2 for every $1 spent on media.
Improved ROI from $2 at the start of the relationship to an ROI of $11.
Cost per conversion prior to onboarding, was $33.33. At the end of month 1, the cost per transaction (e-commerce) dropped to $9.45 and at the end of month 2, the cost per transaction further dropped to $9.36.
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.

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