Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.

The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.

One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.

The client also didn't have a cohesive affiliate or promotions strategy.

Developed email automations which account for upwards of 50% of total monthly revenue

Built campaigns on multiple channels that delivered a ROAS above target, between 6-9x range

Aligned site architecture and content to earn high value keywords for strong organic growth

This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.

When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.

The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign. 

The goals, therefore, were to:

• Increase relevance of the content during stages before and during the application process.
• Build new content modules to scale content and make authoring flexible for continuous experiments. 
• Increase organic traffic.