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We hit our target of 6000 new subscribers in under 3 months. The biggest success cam from the influencer campaign, where we interviewed leaders in high end jewelry and created stories about their work. The mail campaign was also successful.
Jewelry Connoisseur is a subsidiary of Rappaport. It is an online blog for jewelry experts wanting to learn more about high end jewelry. Our challenge was to increase the subscription to the blog.
As the marketing manager assigned to the project my goal was to launch the new brand and increase membership ot the email list. Our target was 6000 news subscribers in 3 months. I developed the marketing plan to promote the new brand through, social media, email lists, and PPC campaigns and influencers.
We hit our target of 6000 new subscribers in under 3 months. The biggest success cam from the influencer campaign, where we interviewed leaders in high end jewelry and created stories about their work. The mail campaign was also successful.
Marketing Strategy,Branding,Email Marketing,Marketing Strategy
Style & Fashion
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
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