One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.
Existing PDP technical optimization
- Keyword cannibalization between PDPs
- Internal linking on main navigation and between PDPs
- Canonical tags on hyperlocal PDPs
Existing PDP content optimization
- Standardized target keyword modifiers for all middle and bottom of the funnel content
- Provided content team with briefs for specific recommendations on how to approach page-level optimizations
IP Geolocation strategy
- Removed GEO IP redirecting from CWEs to page cache differentiation method
Blog content optimization and content expansion
- Optimized existing blog post for low hanging fruit keywords
- Contributed to ideating blog content ideas with hub and spoke content model to target new topics like python, data science, digital marketing, etc.
Online/remote CWE/PDP optimization
- Duplicate content through improper canonicalization
- Internal linking between online PDPs and homepage
- Errors with existing schema