• Level Up PDPs non-branded traffic grew +171% YoY
  • Career Changers PDPs non-branded traffic grew +48% YoY
  • Blog non-branded traffic grew 200% YoY
  • Crawl rate to CWEs increased by 65%

The Challenge

One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.

The Process

Existing PDP technical optimization







  • Keyword cannibalization between PDPs
  • Internal linking on main navigation and between PDPs
  • Canonical tags on hyperlocal PDPs


Existing PDP content optimization







  • Standardized target keyword modifiers for all middle and bottom of the funnel content
  • Provided content team with briefs for specific recommendations on how to approach page-level optimizations


IP Geolocation strategy








  • Removed GEO IP redirecting from CWEs to page cache differentiation method


Blog content optimization and content expansion








  • Optimized existing blog post for low hanging fruit keywords
  • Contributed to ideating blog content ideas with hub and spoke content model to target new topics like python, data science, digital marketing, etc.


Online/remote CWE/PDP optimization








  • Duplicate content through improper canonicalization
  • Internal linking between online PDPs and homepage
  • Errors with existing schema

The Solution

  • Level Up PDPs non-branded traffic grew +171% YoY
  • Career Changers PDPs non-branded traffic grew +48% YoY
  • Blog non-branded traffic grew 200% YoY
  • Crawl rate to CWEs increased by 65%
Skills Used

SEO

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Tweepsmap

Product: Twitter analytics and growth app

Challenge: The platform acquired 1M free users organically but very few converted to paid customers

Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions

Results: converted 10% of free users into paid customers, both premium and enterprise

Panama tourism

increase awareness and inbound tourism from the US and Europe to Panama

0.5

ROAS

Heroic Now

How to sign up new users for an annual plan

5

ROAS

Maddleboard

Maddle was launching their first product line and wanted a full-force digital marketing agency that could take the project to life.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.