One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.

Existing PDP technical optimization

• Keyword cannibalization between PDPs
• Internal linking on main navigation and between PDPs
• Canonical tags on hyperlocal PDPs

Existing PDP content optimization

• Standardized target keyword modifiers for all middle and bottom of the funnel content
• Provided content team with briefs for specific recommendations on how to approach page-level optimizations

IP Geolocation strategy

• Removed GEO IP redirecting from CWEs to page cache differentiation method

Blog content optimization and content expansion

• Optimized existing blog post for low hanging fruit keywords
• Contributed to ideating blog content ideas with hub and spoke content model to target new topics like python, data science, digital marketing, etc.

Online/remote CWE/PDP optimization

• Duplicate content through improper canonicalization
• Internal linking between online PDPs and homepage
• Errors with existing schema