• Level Up PDPs non-branded traffic grew +171% YoY
  • Career Changers PDPs non-branded traffic grew +48% YoY
  • Blog non-branded traffic grew 200% YoY
  • Crawl rate to CWEs increased by 65%

The Challenge

One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.

The Process

Existing PDP technical optimization







  • Keyword cannibalization between PDPs
  • Internal linking on main navigation and between PDPs
  • Canonical tags on hyperlocal PDPs


Existing PDP content optimization







  • Standardized target keyword modifiers for all middle and bottom of the funnel content
  • Provided content team with briefs for specific recommendations on how to approach page-level optimizations


IP Geolocation strategy








  • Removed GEO IP redirecting from CWEs to page cache differentiation method


Blog content optimization and content expansion








  • Optimized existing blog post for low hanging fruit keywords
  • Contributed to ideating blog content ideas with hub and spoke content model to target new topics like python, data science, digital marketing, etc.


Online/remote CWE/PDP optimization








  • Duplicate content through improper canonicalization
  • Internal linking between online PDPs and homepage
  • Errors with existing schema

The Solution

  • Level Up PDPs non-branded traffic grew +171% YoY
  • Career Changers PDPs non-branded traffic grew +48% YoY
  • Blog non-branded traffic grew 200% YoY
  • Crawl rate to CWEs increased by 65%
Skills Used

SEO

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

158%

Conversion Rate

Gemstone Therapy Institute

Gemstone Therapy Institute is a provider of medical-grade therapy tools and alternative healing certifications to individuals and practitioners. After a recent re-branding and domain change, Gemstone Therapy Institute was having difficulty ranking in the search engines for their core high-value keywords as well as producing qualified organic traffic. Gemstone Therapy Institute required my services as an SEO expert to analyze their organic position, create a SEO action plan/roadmap and execute on the SEO plan to increase organic performance.

1.63

ROAS

Sportiqe

Sportiqe wanted to expand from being a wholesale clothing distributor, to a well recognized B2C brand. After many months of running paid ads with little success, they partners with us to help turn their account around.

Waterloogreenway

0.5

CPM

Clean Kiss Organics

Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.


At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.