By selecting a better quality influencer and negotiating £3,000 off their £8,000 budget (would have been £11,000) I reduced their CPC YoY by 82% and increased their sales by 37%. This led to planning the same campaign next year as the client felt more confident in Influencer Marketing.

The Challenge

Ryman, the stationery retailer, wanted to run a Back to School/Uni campaign but wanted to improve on the previous year results which was planned by an influencer agency. They were measuring sales but their target was also awareness.

The Process

I led, ran and executed this campaign from strategy through to reporting at the end. Firstly, in influencer selection I focused on relevant student YouTubers that had high view rates on their videos as well as high % of comments. This meant that I knew that their audience was engaged and more likely to take action. Secondly, when outreaching I negotiated to ensure their rates would give us the most effective KPIs possible.

The Solution

By selecting a better quality influencer and negotiating £3,000 off their £8,000 budget (would have been £11,000) I reduced their CPC YoY by 82% and increased their sales by 37%. This led to planning the same campaign next year as the client felt more confident in Influencer Marketing.

Skills Used

Marketing Strategy

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

OnePitch

The wonderful folks at OnePitch wanted to harness the power of Long-Form Blog Content. They needed a punchy copywriter to help provide valuable, educational, engaging content.

Wetaka

We digitize the online marketing & sales and warehouse management operations of the largest The largest weekly healthy subscription food delivery service in Spain

0.34

ROAS

sacred Rituel

A new rebranded product in a ultra-competitive niche with huge brands.

2

CPL

Whitby Shores Landscaping

Looking to double their production in a limited season Whitby Shores came to us to help drive inbound leads for high end landscape design and build projects in a geo targeted area.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.