Through campaigns I created and contributed to we moved the companies call volume from 18,000 minutes per month to 51,000 minutes per month. Social media following on IG from under 9,000 to 16.3k
Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.
I was a full time copywriter and content specialist for Convo. I created content for their socials, website, email marketing (b2b and b2c), press releases and internal communications. Along with all of this I managed their social medias and worked with the marketing team to grow their following.
Through campaigns I created and contributed to we moved the companies call volume from 18,000 minutes per month to 51,000 minutes per month. Social media following on IG from under 9,000 to 16.3k
Branding,Content Marketing,Other,Copywriting,Marketing Strategy,Social Media Management,Branding
Technology
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In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
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