• Managed all conversion marketing campaigns resulting in a growth of 0.5 percentage points in conversion rate

The Challenge

  • Increase conversions from free users to paid users

The Process

  • Working closely with demand generation team to create a seamless pass off from lead generation experience to onboarding/customer success
  • Strategizing and building conversion email campaigns to newly generated leads (free sign ups) through promotions
  • Created onboarding marketing automation flows through Active Campaign
  • Working closely with customer support team to build out customer success team
  • Built onboarding materials such as customer online courses to support product adoption

The Solution

  • Managed all conversion marketing campaigns resulting in a growth of 0.5 percentage points in conversion rate
Skills Used

Email Marketing,Marketing Strategy

Industry

Education

Results by the numbers

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