• Managed all conversion marketing campaigns resulting in a growth of 0.5 percentage points in conversion rate

The Challenge

  • Increase conversions from free users to paid users

The Process

  • Working closely with demand generation team to create a seamless pass off from lead generation experience to onboarding/customer success
  • Strategizing and building conversion email campaigns to newly generated leads (free sign ups) through promotions
  • Created onboarding marketing automation flows through Active Campaign
  • Working closely with customer support team to build out customer success team
  • Built onboarding materials such as customer online courses to support product adoption

The Solution

  • Managed all conversion marketing campaigns resulting in a growth of 0.5 percentage points in conversion rate
Skills Used

Email Marketing,Marketing Strategy

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.7

CPO

Aquatiere

Aquateire came to me with an issue, due to the current economic climate in the UK their sales were down 50% from the previous year.

10

ROAS

Classic Homeware Gifts

Launch a brick a mortar retailer online.

0.35

CPL

Heritage Water Tanks

Heritage has grown from a minor player online to a dominant one, in only 8 months.

Fedrigoni

Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.