Acquired the 20 year old home furnishing brand out of bankruptcy.
Led acquisition, turnaround strategy and sale of the 20 year-old home furnishings brand.
Oversaw operations and brand management including business growth plan and marketing execution resulting in new growth for its multi-category partnership with Target, 9 new global partnerships including TOMS, QVC, Michaels, House of Fraser (UK) and Sazasby League (Japan) and launching over 13 new product categories.
Sold to original Founder.
Other
Home & Garden
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
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