In just a few months, their email revenue has grown severalfold.

The Challenge

Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. OMI Jewelry discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.

The Process

First, we scrubbed OMI Jewelry email list, removing any non-active email addresses to optimize list quality. Then, we created seven foundational campaigns to peak the interest of consumers and keep them interested long term. Once we added campaigns aligning with national holidays and seasons to increase purchase opportunities.

The Solution

In just a few months, their email revenue has grown severalfold.

Skills Used

Email Marketing,Marketing Strategy,Copywriting,Branding

Industry

Style & Fashion

Results by the numbers

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