Significant month-over-month growth with very attractive and decreasing CAC and MER.

Jonathan L.

Mayple Vetted

expert

The Challenge

ROAM is a start-up luggage brand with a very unique product offering, premium luggage and travel accessories that can be fully customized by the customer. ROAM was challenged by the global COVID pandemic and needed to rebuild its marketing strategy as travel began to open up again.

The Process

Acting as CMO rebuilt entire brand and creative strategy including go-to-market approach. Build out and managed new creative team and agencies (paid, affiliate, pr) as well as internal team. In addition, led efforts to rebuild website, email strategy and tactics and partnerships.

The Solution

Significant month-over-month growth with very attractive and decreasing CAC and MER.

Skills Used

CMO,Branding,Marketing Strategy,Email Marketing

Industry

Style & Fashion

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

8

ROAS

Hot Shapers Colombia

Hot shapers wanted to start selling in the US (Hispanic and not the Hispanic audience). They have a successful brand in Latam but the US was a completely unknown market for them

2

ROAS

Essilor-Luxottica

Building one of the largest optical ecommerce players in teh US market

Troya Beauty

  • Break-even ROAS = 5.7

This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.

0.5

CPL

Center Coast Realty

Client lists homes and condos for sale in the Chicago area real estate market with Facebook Ads. Wanted to generate better qualified leads at a lower Cost Per Lead which ranged from $25 - $30 per lead.