Significant month-over-month growth with very attractive and decreasing CAC and MER.

The Challenge

ROAM is a start-up luggage brand with a very unique product offering, premium luggage and travel accessories that can be fully customized by the customer. ROAM was challenged by the global COVID pandemic and needed to rebuild its marketing strategy as travel began to open up again.

The Process

Acting as CMO rebuilt entire brand and creative strategy including go-to-market approach. Build out and managed new creative team and agencies (paid, affiliate, pr) as well as internal team. In addition, led efforts to rebuild website, email strategy and tactics and partnerships.

The Solution

Significant month-over-month growth with very attractive and decreasing CAC and MER.

Skills Used

CMO,Branding,Marketing Strategy,Email Marketing

Industry

Style & Fashion

Results by the numbers

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