• reduction in CPO by 75% within first 6 months
  • increase in new customer acquisition by 20% in first year
  • customer journey mapping
  • landing page testing
  • offer testing to new vs repeat


0.5
CPO

The Challenge

Help grow the direct to consumer business for Bulletproof 360 / ecommerce business

The Process

Formal audit of all channels prior to me taking over

The Solution

  • reduction in CPO by 75% within first 6 months
  • increase in new customer acquisition by 20% in first year
  • customer journey mapping
  • landing page testing
  • offer testing to new vs repeat


Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Other

Industry

Health & Wellness

Results by the numbers

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1.34

ROAS

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They were working with another agency that didn't really understand their product and couldn't get the right messaging

0.2

CPO

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The goals, therefore, were to:

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