
The plan resulted in a 277.6% increase in Bookings from the first month of opening and a 200.4% increase in Revenue.
The Lake House is a new property and came to my team to generate awareness around their launch and also to drive bookings once their doors opened.
As the paid media specialist on the account, I crafted a 3 phased plan to accommodate the opening of the hotel.
The plan resulted in a 277.6% increase in Bookings from the first month of opening and a 200.4% increase in Revenue.
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Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
instaMek's #1 goal was to reduce their CPA (cost per acquisition). Bringing a relatively new service to the market, instaMek knew that their current service provider could be doing more.
They wanted to see a decrease in their CPA, but also an increase in conversions to grow their already expanding business. They knew that working with the right PPC agency would help them achieve those goals.

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