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The plan resulted in a 277.6% increase in Bookings from the first month of opening and a 200.4% increase in Revenue.
The Lake House is a new property and came to my team to generate awareness around their launch and also to drive bookings once their doors opened.
As the paid media specialist on the account, I crafted a 3 phased plan to accommodate the opening of the hotel.
The plan resulted in a 277.6% increase in Bookings from the first month of opening and a 200.4% increase in Revenue.
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