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I didn't expect to see a positive ROAS right away but I actually achieved a 1 ROAS after month 1! By month 5, the ROAS was around 2.5 on both FB and Google.
The client was completely new to PPC but were selling their digital marketing images through a Facebook Group. The goal was to see if sales could also some through paid channels.
Since the client had a fair amount of digital images available, the main goal was to find the bestsellers. Everything had to be visual with their brand and one of the biggest channel was to get people to understand what they were selling. I added a banner at the bottom of every image indicating "Stock Photo" + "Your Image Here". It really helped customers understand what the website was all about.
I didn't expect to see a positive ROAS right away but I actually achieved a 1 ROAS after month 1! By month 5, the ROAS was around 2.5 on both FB and Google.
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I was brought on board as the CRM/Campaign Manager and was in charge of revamping and enhancing the customer lifecycle. Our data lived in various systems so it was figuring out a way to enhance the programs using data.
This Award Winning Hair Salon needed to drive more traffic and bookings to grow the business at their primary location while launching a new location in a neighboring city. The ask was to grow sales in both locations while minimizing the cnabalization of customers from their existing database.
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Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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