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I didn't expect to see a positive ROAS right away but I actually achieved a 1 ROAS after month 1! By month 5, the ROAS was around 2.5 on both FB and Google.
The client was completely new to PPC but were selling their digital marketing images through a Facebook Group. The goal was to see if sales could also some through paid channels.
Since the client had a fair amount of digital images available, the main goal was to find the bestsellers. Everything had to be visual with their brand and one of the biggest channel was to get people to understand what they were selling. I added a banner at the bottom of every image indicating "Stock Photo" + "Your Image Here". It really helped customers understand what the website was all about.
I didn't expect to see a positive ROAS right away but I actually achieved a 1 ROAS after month 1! By month 5, the ROAS was around 2.5 on both FB and Google.
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This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.
In 2017, Unity’s affiliate program was live but rudderless and underperforming. When we were brought on board in late that year, Unity wanted to see immediate wins or the program was to be shuttered in its entirety.
Chef Jordan Andino is an up and coming personality and chef based in NYC. His appearances range from his own show on The Cooking Channel, Late Nite Eats, to the Food Network’s Chopped, The Kitchen and online platforms like Tastemade. Before the success, Chef Jordan was trying to juggle his own social media marketing, before we started working with him.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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