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I didn't expect to see a positive ROAS right away but I actually achieved a 1 ROAS after month 1! By month 5, the ROAS was around 2.5 on both FB and Google.
The client was completely new to PPC but were selling their digital marketing images through a Facebook Group. The goal was to see if sales could also some through paid channels.
Since the client had a fair amount of digital images available, the main goal was to find the bestsellers. Everything had to be visual with their brand and one of the biggest channel was to get people to understand what they were selling. I added a banner at the bottom of every image indicating "Stock Photo" + "Your Image Here". It really helped customers understand what the website was all about.
I didn't expect to see a positive ROAS right away but I actually achieved a 1 ROAS after month 1! By month 5, the ROAS was around 2.5 on both FB and Google.
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The client had the following challenges:
As the marketing manager supporting the work of the main account manager, I was tasked with improving their website UX/UI, and content, I was in charge of their social media and helped create more content for their blog. The main challenge was to increase social media engagement and create a better understanding what Gaviti has to offer.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
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