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I didn't expect to see a positive ROAS right away but I actually achieved a 1 ROAS after month 1! By month 5, the ROAS was around 2.5 on both FB and Google.
The client was completely new to PPC but were selling their digital marketing images through a Facebook Group. The goal was to see if sales could also some through paid channels.
Since the client had a fair amount of digital images available, the main goal was to find the bestsellers. Everything had to be visual with their brand and one of the biggest channel was to get people to understand what they were selling. I added a banner at the bottom of every image indicating "Stock Photo" + "Your Image Here". It really helped customers understand what the website was all about.
I didn't expect to see a positive ROAS right away but I actually achieved a 1 ROAS after month 1! By month 5, the ROAS was around 2.5 on both FB and Google.
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This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.
Jersey Italian Gravy was challenged in getting their online website into an improved sales machine, to take the business up a level.
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Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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