The launch was a success and they crushed the weighted blanket campaign.

4
ROAS

The Challenge

Launch a successful Kickstarter.

The Process

In order to scale this to $1M+ I first created a landing page using Instapage. The landing page allowed people to sign up to be notified when they launched and an email flow would hype them up (pre-release). Once we launched I put them on an email flow and started driving traffic from the proven audiences on Facebook. I worked with PR and the Kicsktarter team in order to keep the momentum going and used growth hacks to get more shares on Facebook.

The Solution

The launch was a success and they crushed the weighted blanket campaign.

Skills Used

Paid Ads,Paid Ads,Content Marketing

Industry

Style & Fashion

Results by the numbers

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