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Comparing April 2020 to the last 30 days (Oct 10 - Nov 8 2021)
CPA improved 84% - from $200.24 to $32.24
Search click-through rate rose 33% - from 6.19% to 8.16%
Conversion rate now at 15% - more than 1000% increase
This client was looking for help increasing sales during the pandemic. They were managing the campaigns on their own and not seeing much success.
This client sells file recovery software for Macs and PCs. Over the course of our engagement, they have changed from a single purchase model to a subscription model.
We began by reviewing their tracking and making adjustments to ensure it was working properly. Then, keyword research was done and campaigns were rebuilt. Ad groups were separated by keyword theme in order to provide more relevance. Missing ad extensions were added.
Once we began to see success, we also decided to add Bing Ads for more coverage.
Comparing April 2020 to the last 30 days (Oct 10 - Nov 8 2021)
CPA improved 84% - from $200.24 to $32.24
Search click-through rate rose 33% - from 6.19% to 8.16%
Conversion rate now at 15% - more than 1000% increase
Paid Ads,Copywriting,Paid Ads,Marketing Strategy
Technology
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Rolling out a new Sales Narrative to our field and to our clients. The challenge I faced was creating a training that allowed our sales reps to fully understand the new narrative we are rolling out and understand how that narrative applies to their B2B Marketing clients.
Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.
The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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