Comparing April 2020 to the last 30 days (Oct 10 - Nov 8 2021)
CPA improved 84% - from $200.24 to $32.24
Search click-through rate rose 33% - from 6.19% to 8.16%
Conversion rate now at 15% - more than 1000% increase
expert
This client was looking for help increasing sales during the pandemic. They were managing the campaigns on their own and not seeing much success.
This client sells file recovery software for Macs and PCs. Over the course of our engagement, they have changed from a single purchase model to a subscription model.
We began by reviewing their tracking and making adjustments to ensure it was working properly. Then, keyword research was done and campaigns were rebuilt. Ad groups were separated by keyword theme in order to provide more relevance. Missing ad extensions were added.
Once we began to see success, we also decided to add Bing Ads for more coverage.
Comparing April 2020 to the last 30 days (Oct 10 - Nov 8 2021)
CPA improved 84% - from $200.24 to $32.24
Search click-through rate rose 33% - from 6.19% to 8.16%
Conversion rate now at 15% - more than 1000% increase
Paid Ads,Copywriting,Paid Ads,Marketing Strategy
Technology
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It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.
Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.
While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.
